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#howdoyousquishy

The 2021 Tik Tok Campaign

Overview

There are many uses for a mattress.

The most  popular one is sleep.

We explored some fun,  granted

—lesser known options.

Warning: What you’re about to see involves reptiles.

The Results

Total hours of watch time

Equivalent to
1000 days
of watch time!
433,951,389
Estimated
Impressions
Total views
13.1 Million
$2,337,332
Earned
Media Value

16 Second
Average Watchtime

tik tok average 5S
#howdoyousquishy average 16S

Total Likes

total comments

total shares

engagement rate

Top Performers

2 million views
@jesselaflair
Knee game strong.
1,300,000 views!
@day_letters
Just wait, hear her
out on this one.
@jillsejd
The best part of baking is after things are baked.
729 Shares
@bunnydayoff
Bunnies are soft, too.
#hoptilyoudrop
@_vcy
Post-practice Purple.

The Influencers